SVG Lunchtime Links 5-8-12

Introducing SVG Lunchtime Links, a thrice-weekly series that encapsulates the hottest news items everyone is talking about over lunch today.  Each day, the SVG editorial staff scours dozens of online publications to find the most intriguing storylines facing the sports video industry today. Here’s a roundup of what’s new and what matters:

Big 12 Verbally Agrees to New ESPN/Fox Deal (CBSSports.com)

The Evolving Definition of Television (Read Write Web)

Analyzing the Sale of the Harris Broadcast Division (Devoncroft)

LG Electronics To Launch Google TV in U.S. in Late May (Reuters)

Apple HDTV Rumor Roundup (CNET News)

T-VIPs Sees Increased Demand for IP Transport Solutions (Broadcasting & Cable)

MLB Pushing Toward Decision in Nationals’ Disagreement with MASN Over Rights Fee Increase (SportsBusiness Journal)

Nielsen VP of Sports Talks Audience Growth, Company Evolution (Cynopsis: Sports)

Elemental Raises $13 Million in Series C Funding (Broadcasting & Cable)

Content Is No Longer King (All Things D)