SVG Lunchtime Links 5-22-12

Each day, the SVG editorial staff scours dozens of online publications to find the most intriguing storylines facing the sports video industry today. Here’s a roundup of what’s new and what matters:

Comcast to Carry Outside TV Channel (Los Angeles Times)

SEC Media Talks Revolve Around Possible Cable Channel – Again (SportsBusiness Journal)

NBCU in Multiplatform Deal with Michelle Beadle (TVNewsCheck)

TV’s Upfront Pitch: Our Shows Offer Best Social-Media Traction (Advertising Age)

Consumer Engagement with 3D Remains Low (Advanced Television)

How the MLB Fan Cave Became the League’s Social Strategy (Lost Remote)

Adobe PrimeTime Bridges Gap from TV to Online Video (MediaPost)

Comcast and Nielsen To Start Testing Commercial Ratings for Tablets (Advertising Age)

TV Broadcasters Lose Round One in Legal War with Barry Diller’s Aereo (Hollywood Reporter)

At Network TV’s Gathering, Web Is Central (The New York Times)