4K Charity Fun Run Makes Return to NAB on April 19

Elemental Technologies is once again coordinating a 4K 4Charity Fun Run during the NAB show in Las Vegas with this year’s run set for April 19 at 7:30 a.m. at Sunset Park, next to the LVCC. Sponsorships are now available and participant registration is open at www.4K4Charity.com.

The fourth-annual 4K Fun Run will once raise tens of thousands of dollars for Mercy Corps.

The fourth-annual 4K Fun Run will once raise tens of thousands of dollars for Mercy Corps.

Among the sponsors for the 4K 4Charity Fun Run at the 2016 NAB Show are industry leaders Aspera (an IBM Company), Brightcove, Verimatrix, the National Association of Broadcasters (NAB) and media partners NewBay Media and Rapid TV News. The deadline for sponsorship commitments is Monday, February 29, 2016. Inquiries may be directed to laurab@elementaltechnologies.com.

“This race is the ideal complement to NAB Show as it gives attendees a chance to relax, network informally and give back to the community,” says Chris Brown, executive vice president, Conventions and Business Operations at NAB. “The 4K 4Charity Fun Run highlights the achievements of 4K in a positive way, and we’re delighted with the race’s growing popularity and record number of participants.”

The run commemorates advancements in video technology by global media and entertainment industry leaders as well as the technology vendors that support them and is open to all NAB Show registrants. The 4km (2.49 mile) running and walking event begins at 7:30 am and loops through Sunset Park, which borders McCarran International Airport in Las Vegas.

Transportation will be provided free of charge from 6:45 am on event day from major NAB Show hotels to and from the race location. After completing the course, runners can celebrate over light snacks and beverages. For more information, please visit: www.4K4Charity.com/NAB.

“Registrations have doubled for every event in this series, and total gross donations now top $200,000. Thanks to the generous support of 4K 4Charity Fun Run sponsors and participants around the world, we’re making an impact,” adds Laura Barber, senior manager, publicity and events for Elemental. “Please sign up today so you and your team members can join in the fun and help set new records for giving back this April in Las Vegas.”

All proceeds raised by the event will be donated to global charity Mercy Corps, an international development organization that helps people around the world survive and thrive after conflict, crisis and natural disaster, as well as Las Vegas-based charity The Shade Tree, a shelter for women, children and pets that are victims of domestic abuse.

Space is limited for this special event! Please sign up today at www.4K4Charity.com.