Olympic Channel Strikes Agreements with Six International Sports Federations
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The Olympic Channel has reached cooperation agreements with six International Sports Federations (IFs) to collaborate on content for the Olympic Channel.
The IFs for Cycling (UCI), Figure Skating/Speed Skating (ISU), Luge (FIL) and for new sports in the Olympic Games Tokyo 2020, Baseball/Softball (WSBC), Karate (WKF) and Sport Climbing (IFSC), join the 27 IFs who signed similar agreements with the Olympic Channel earlier this year.
In addition to broadcasting live events, the Olympic Channel team is working with the IFs to create innovative partnerships encompassing event coverage, highlights, magazine shows, news coverage and original programming as well as technical business solutions. Collaborations to broadcast live events on the Olympic Channel aim to complement the IFs’ current broadcast and distribution arrangements.
“We look forward to working with our IF partners to extend the reach of Olympic sports and athletes outside of the Games themselves,” said Mark Parkman, General Manager of the Olympic Channel. “Since we launched the Olympic Channel just two months ago, our IF partnerships have already contributed greatly to our programming line-up through live events, social media content, promotion and more ensuring that fans are able to continue their excitement of Rio and the Olympic Games all year long.”
The Olympic Channel has been airing live events in collaboration with IF partners since its launch including robust event coverage surrounding the IIHF Ice Hockey Olympic Qualifiers, WA Archery World Cup Final, ICF Canoe Slalom World Cup Final, Fusiyama FEI Nations Cup Jumping Final, ITU World Triathlon Grand Final Cozumel, ISSF World Cup Final Rifle Pistol, ISSF World Cup Final Shotgun and FIBA 3×3 World Championships.
The Olympic Channel currently has partnerships with 33 IFs including the aforementioned recently concluded agreements with:
- International Federation of Sport Climbing (IFSC)
- International Luge Federation (FIL)
- International Skating Union (ISU)
- Union Cycliste Internationale (UCI)
- World Baseball Softball Confederation (WBSC)
- World Karate Federation (WKF)
In addition to on-going discussions with other IFs, the Olympic Channel team is working to build and strengthen collaborations, including with athletes, National Olympic Committees, Rights-Holding Broadcasters (RHBs), Worldwide TOP Partners, Organizing Committees for the Olympic Games, candidate cities and recognized sports organizations.
