LiveTV:LA Keynote: Inside Fox Sports Digital’s Facebook Live Strategy

It may be less than a year old, but Facebook Live has already had a profound impact on the live-television industry. At the LiveTV:LA conference in Los Angeles last week, Mark Pesavento, SVP, content production, Fox Sports Digital, and Rob Shaw, who heads up Global Sports Media Partnerships for Facebook, took to the main stage for a one-on-one conversation on how the media giant is rethinking live sports content and shoulder programming around some of its biggest events.

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