Take the BBA Camera/Lens Survey Today!

What should the next-generation camera/lens combination look like? Answering that question is part of the reason the BBA (Balanced Business Advisors) is undertaking an information exchange of sports and other production professionals in the industry via SurveyMonkey. According to BBA CEO Jim Grosvenor, those who take part will be eligible to receive a summary report of the results.
live-production-web-2“By responding to a set of questions regarding your areas of interest in our information exchange [link below], you will help us take stock of how our members use cameras and lenses in this rapidly changing market,” he explains. “Your answers will also help us develop a ‘wish list’ of what you would like to see from manufacturers going forward.”

The information exchange includes questions about what kind of cameras and lenses are used for live sports-event production as well as studio operations and what kind of features are most important in deciding on what camera to buy or rent.

The survey can be accessed by clicking here.

Responses are completely anonymous, and Grosvenor says that those wishing to receive the summary report can send a separate e-mail following completion of the survey, ensuring anonymity.