Super Bowl LI Preview: Fox Sports To Offer Non-Authenticated Live Stream on Fox Sports GO

Live stream will feature local advertisement integration from 170 affiliates

Fox Sports will offer a live, non-authenticated stream of Super Bowl LI on Fox Sports GO, the network’s live-streaming platform, and the live stream of the Super Bowl will feature local advertisements integrated into the presentation.

Viewers will not need to enter their pay-TV credentials for viewing and will be able to stream the game on FoxSportsGO.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire, and Xbox One.

“As part of the buildup to this year’s Super Bowl, we’re committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game,” says Fox Sports President/COO/Executive Producer Eric Shanks. “Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year’s game even more of a personal experience for every fan.”

On the advertising side, more than 170 Fox affiliates around the country have already committed to partnering with Fox Sports to program local digital ads. Participating affiliates will have access to the same ad inventory for both the linear and the digital broadcasts of the Feb. 5 game. 

“We’re excited that this year’s Super Bowl will showcase the unique relationship of Fox and its local affiliates, which allows us to collaborate on innovations such as this,” says Nexstar Broadcasting Group EVP/COO Brian Jones, chairman of the Fox Affiliates Board of Governors. “An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with Fox in the future.”

In related news, as part of its leadership in TV Everywhere, Fox became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.