Adorama Campaign Selected as Shorty Award Finalist

Adorama has announced its campaign, Adorama: Top Photographer with Nigel Barker has been selected as a finalist in the Shorty Awards for “Best Influencer and Celebrity YouTube Campaign” and “Best in Retail and E-Commerce” categories.

Every year the Shorty Awards honor the best work across social media’s vast and growing landscape. Now in its ninth year, the Shorty Awards continue to recognize the most innovative, creative, and culturally relevant brands, organizations, agencies and influencers across social media.

Adorama acknowledges the undeniable power of these platforms, including Facebook, Instagram, Pinterest, Twitter, Snapchat, and YouTube as a way to express its brand values and communicate with its audience. Adorama has a strong focus on providing its followers with new, fun and engaging ways to interact across its digital community. With over a million followers, the Adorama global network continues to grow each day.

Adorama and Nigel Barker recognize the importance of connecting with fans in a number of unique and creative ways. “The demand for quality content across social media platforms is skyrocketing, and Adorama is developing all of its programs with this appetite in mind,” says Lev Peker, Adorama’s chief marketing officer. “Top Photographer with Nigel Barker is just one example of the many high-quality projects and programs we are offering across social media channels. Each is methodically planned with concrete takeaways that help creatives, whether they are starting out or well into their profession.”

Finalists were selected by the Real Time Academy of Short Form Arts & Sciences, whose members include leaders across the advertising, media, entertainment and technology industries. The group includes CMO of GE, Linda Boff, Apple Co-founder Steve “Woz” Wozniak, CMO of Patrón Spirits International AG Lee Applbaum, Instagram Co-Founder Mike Krieger, author, activist and TV host, Janet Mock, and more. “What an honor it is for me and the whole cast and crew who worked so hard together to make Top Photographer a success. An extra big thank you to all the fans of the show who supported us and voted for us – I’m smizing right now!” says Nigel Barker.

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