ESPN Names Travis Howe SVP, Digital Ad Product Sales & Strategy

ESPN has hired Travis Howe to serve as senior vice president, digital ad product sales and strategy. In this new role, Howe will be responsible for establishing the go-to-market strategy for ESPN’s digital advertising business moving forward to enhance the overall ESPN Platform.

Howe will work closely with the sales marketing, product and technology teams and be based in the company’s New York office, reporting to Ed Erhardt, president, global sales & marketing.

Said Erhardt, “Travis is an outstanding and creative executive who has the vision to identify, develop and execute our key priorities for the digital sales team. His expertise and thorough understanding of the evolving digital media marketplace will help enhance and drive the entirety of our portfolio.”

Howe joins ESPN from Mediaocean, where he served as the executive vice president and general manager of global platform solutions. Throughout his tenure, Howe led the company’s go-to-market, cross-platform strategy, sales and client services supporting digital, cross-media and television ad sales revenue and technology for global media, entertainment and publisher companies.

Prior to Mediaocean, Howe was senior vice president, head of digital ad sales for the Americas at Sony, where he oversaw Sony’s digital entertainment division across Sony Pictures Entertainment, Sony Pictures Television, Sony Music and PlayStation. His previous roles include consulting, operational strategy and change management at Accenture.

Howe currently serves as an executive member of the Interactive Advertising Bureau (IAB), as well as for The Paley Center. He also serves on the Board of Directors for the Lighthouse Guild and Chairman of the Music School Advisory Board. He graduated from the University of Colorado, Boulder with a double major in finance and international business.