NAB 2016

NAB 2016: Globecast To Highlight New LA Media Center, AMC-11 Satellite Platform

By Michael Whatley
SVG Associate Editor

Globecast is exhibiting in the Connected Media arena at NAB 2016 and will be highlighting its playout and media management services. Globecast opened its new Media Center in LA in 2015 offering fully managed playout services as well as media preparation and VOD logistics service. It also provides a point of presence for the company’s global coverage.

The new Globecast teleport in Los Angeles

The new Globecast teleport in Los Angeles

Media Factory: A Global Solution
Globecast’s Media Factory leverages the company’s expertise in handling both linear and on-demand services through playout and over-the-top solutions. The Factory can take content from anywhere in the world, process it in any way required, and then deliver it anywhere to any device.

Localization and monetization of content
In the competitive media landscape, Globecast understands the business imperatives and the complexity of efficient content monetization on every screen. The company has multiple solutions to help broadcasters achieve this objective: from handling local channel branding through advertising management, compliance work, rights management services, to advanced content selling tools and analytics for all online video services.

Distribution
Late last year Globecast launched a new platform on the AMC-11 satellite. As a result, prospective and current clients can benefit from one of the most powerful orbital position in the Americas for distribution to cable headends. This is evidenced by the fact that the satellite already hosts over 70 major Tier-1 American channels. Sports channel Gol TV, a 24/7 network dedicated to soccer and an existing customer, is the first to transition their HD feed onto Globecast’s new platform. In addition to Gol TV, Globecast has signed additional contracts with companies including Revenue Frontier.

VOD logistics
Globecast makes creating and delivering VOD packages simple, handling the considerable complexities of supplying content that satisfies the complex requirements of each platform. The company assembles VOD content packages with all the relevant metadata, languages, graphics, subtitles and promos in the technical formats demanded by VOD platforms globally. Globecast manages an extensive network of VOD platform affiliates to help its clients distribute VOD content easily.