Live From NAB 2018: Fujifilm's Gordon Tubbs on Using 4K Lenses To Create Better HD

While distribution of 4K content remains at a bit of a stall, acquisition of 4K video is continuing to climb dramatically, as producers look to future-proof themselves.

At NAB 2018, Gordon Tubbs, VP, broadcast and communication products, Optical Devices Division, ‎Fujifilm North America, spoke to SVG about how 4K cameras and lenses can be critical in developing even better HD imagery and how the company’s newest lenses are helping push the industry forward.

For more of SVG’s coverage of NAB 2018, including breaking news and video interviews with key personalities, visit SportsTech@NAB Show blog throughout the week.