NBC Olympics Heads to Rio With Social-Media Influencers in Tow
Prior to the 2016 Rio Olympics, NBC Olympics is teaming up with social-media personalities spanning the lifestyle, comedy, fashion, beauty, fitness, and food industries to create Olympic-related content for their followers. The influencers’ social-media accounts total more than 120 million followers across Facebook, Twitter, Instagram, YouTube, and Vine. In addition, NBC Olympics will hold its first-ever “Social-Media Opening Ceremony,” hosted by Ryan Seacrest on Tuesday July 26, and will partner with musicians Nervo and The Chainsmokers to create Spotify playlists inspired by the Olympic Games.
NBC Olympics Social-Media Personalities
NBC The social media-personalities offer creations ranging from six-second Vine videos to original songs, fashion shoots, and fitness inspiration. They will push out Olympic-related content to their followers leading up to the Opening Ceremony.
The team of influencers includes Jerry Purpdrank (comedy), Amanda Cerny (comedy and fitness), Flula (comedy and music), The Fine Brothers (comedy), Tiffany Alvord (music), Matt Cutshall (comedy and music), Arielle Vandenberg (actress), Madison Pettis (actress), Cole LaBrant (music), Gabe Erwin (comedy), George Janko (actor), Becca Tilley (lifestyle), and CharismaStar (beauty), as well as 250 bloggers from SheKnows Media.
The content will be pushed out beginning this week to Facebook, Twitter, Instagram, YouTube, and Vine.
Social-Media Opening Ceremony
The Social Media Opening Ceremony will be hosted by NBC Olympics late-night host Ryan Seacrest. Kicking off the event, YouTube star iJustine will serve as a social-media correspondent, interviewing social-media personalities, celebrities, and Olympians as they arrive on the red carpet.
Content creators lifestyle blogger Marianna Hewitt, model Julia Friedman, Dine L.A. director Stacey Sun, DJ and HBfit founder Hannah Bronfman, comedian Sara Hopkins, and professional surfer and Roxy model Kelia Moniz will participate in panels and games, serving up all the action to their followers throughout the day. As a part of NBC Olympics’ partnership with Buzzfeed, Buzzfeed Motion Pictures content creators, including “The Try Guys,” will participate in the event.
In addition, four-time Olympic gold medalist Janet Evans, Olympic gold medalist Tara Lipinski, eight-time Olympic medalist Jason Lezak, and two-time Olympic medalist Dawn Harper-Nelson will be on hand to give the influencers some Olympic-level inspiration and participate in the social fun.
The NBC Olympics’ Facebook, Twitter, Instagram and Snapchat will post exclusive behind-the-scenes content throughout the day.
Spotify
Musicians Nervo and The Chainsmokers introduced their own Spotify playlists inspired by the 2016 Rio Olympics today. The playlists will live on the artists’ Spotify pages and will be shared on their social-media accounts leading up to the Games.