60%+ of TV Viewers Concurrently Using Social Media

I’m not sure where these people live, but they don’t live anywhere I know of…rbr.com reports that of the 62% that are using social media while watching television, it was reported that 40% were actually talking about what they were viewing. This is a huge correlation between two different media giants—television and social networks. Marketers using social media marketing could use this correlation to their advantage—perhaps through the use of trending topics on Twitter and through connecting their Facebook page in relation to the popular television programs being watched.

(ed. note: Keep in mind that surveys are never as accurate as one would hope. Was the question:
Do you regularly interact with social media while watching TV?
Do you regularly interact with social media while watching TV commercials?
or
Have you ever interacted with social media while watching TV?)

Read a bit more at http://rbr.com/60-of-tv-viewers-concurrently-using-social-media/