Cogeco’s TV Test: Same Show, Different Ad

By Michael Silbergleid

Canada’s Globe and Mail reports that a new technology that is coming to Canada next year claims to answer a problem that has long bedevilled television advertisers – how to make sure their money isn’t wasted on the wrong audience.

You can read more about targetted advertising at http://www.theglobeandmail.com/report-on-business/industry-news/marketing/cogecos-tv-test-same-show-different-ad/article1827437/