Nielsen Adapts Watermarking Technology for Interactive TV Apps

By Michael Silbergleid

Research-Live.com reports that Nielsen is moving from audience measurement into application development, adapting the digital watermarking technology it uses to detect programmes and integrating it into an iPad app to create interactive television.

Read more at: http://www.research-live.com/news/technology/nielsen-adapts-watermarking-technology-for-interactive-tv-apps/4003603.article