True Parity Between Linear TV and Live Streaming? It’s Not There Yet But Getting Closer

Although live-streamed video has made monumental strides over the past decade, it is still not quite on par with the linear-television experience. For sports, in most cases, TV still offers better, more consistent quality with lower latency than live streaming on a mobile device, tablet, computer, or connected TV. However, as hundreds of thousands of […]  More

How Barstool Sports, Conor McGregor Are Reaching Fans Directly To Monetize Live-Streaming Video

As the proliferation of distribution outlets and consumption devices continues to accelerate exponentially from year to year, sports-content owners are finding increasingly unusual strategies to monetize their live-video assets. Online outlets like Barstool Sports and athletes like UFC star Conor McGregor are monetizing premium content by promoting heavily via social media and then putting high-profile one-off […]  More

Poker Central Launches PokerGO, the New OTT Live Poker Subscription Service

Poker Central has launched PokerGO, a poker subscription service that will feature many of poker’s biggest live events – such as the Super High Roller Bowl and the World Series of Poker (WSOP), both kicking off this summer – and on-demand original programming throughout the year. The service is available via a $99 annual subscription or a $10 monthly pass, […]  More

Wowza Report: Low Latency Crucial for Sports Apps

With the massive audiences attracted by events such as the Super Bowl, World Cup, and Olympics, live-streaming sports apps tend to have relatively higher latency. When thousands or millions of fans are trying to access a single stream simultaneously, latency is often injected to allow content delivery networks (CDNs) to cache content—so the same high-quality video […]  More

MLBAM To Launch At Bat VR App for Google Daydream on June 1

Major League Baseball announced on Thursday that MLB Advanced Media (MLBAM) will launch a virtual-reality app for Google Daydream on June 1. Leave your preconceived notions at the door, however: MLBAM is not getting into the business of producing games live in VR. Instead, the MLB Gaming and VR teams have built a unique experience around data virtualization.  More

MLB To Live-Stream 20 Games on Facebook This Season

Major League Baseball will stream 20 games this season as part of a deal announced by MLB Commissioner Rob Manfred following the league’s quarterly owners meetings today. A game streamed each Friday night for the remainder of the season will be accessible to everyone on Facebook in the U.S. (with no blackouts) via the official MLB […]  More