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Sony to unveil new 4K, IP and workflow solutions at NAB 2015

March 26th, 2015 Posted in News Roundup By David Davies

Sony is returning to NAB this April to showcase its latest developments around 4K technology and IP Live Production, as well as demonstrating its commitment to delivering end-to-end solutions that provide true value from acquisition to archive. Sony will expand upon its ‘Beyond Definition’ vision and show what exciting opportunities the future holds for the AV industry through Sony’s innovative new products and solutions.

Visitors to the Sony stand will witness the stunning immersive quality of 4K and explore Sony’s ambitious plans across a range of applications, systems and services for 4K and beyond. With 4K, enhanced visual experiences are available to a wider audience than ever before. Sony has already demonstrated its commitment to the standard through a number of broadcast landmarks, including the 2014 FIFA World Cup Final, which was also streamed live to digital cinema screens for the first time ever in Ultra High Definition. The appetite for 4K among content creators and consumers is growing rapidly and at NAB, Sony will showcase how it will not only satisfy but also inspire this increasing global demand in 2015 and beyond.

From lens to living room, Sony provides a full AV ecosystem. This journey will be illustrated at NAB to show how Sony’s dedication to broadcast and production goes beyond picture quality to provide fully integrated end-to-end workflow solutions, including cloud services (Ci), sports production services (HawkEye), IP solutions and Optical Disc Archive systems. Over the course of 2015, as Sony continues to integrate the best IT technologies into its solutions, these will evolve to provide customers with creative, efficient solutions across a range of categories and budget levels. The media market landscape is going through a new phase of post-digital transformation and at NAB; Sony will showcase its comprehensive solutions for the next generation of media companies.

Sony is also set to show how 2015 will be a landmark year for Sony and IP. IP enables multiple video, audio, reference signals and control data to be transmitted between devices using a single network cable. This simplifies live production systems, reducing installation costs and dramatically improves in the efficiency of video transmission. Sony has made significant advances in IP over the last year, including the first 4K over IP broadcast in Europe from IBC as well as spearheading the growing IP Live Alliance.

Olivier Bovis, head of AV media, Sony Europe, said: “NAB is always an important event for us, and this year we have some amazing things to share. Momentum is building around 4K and IP, and Sony is leading to get the most out of these ground-breaking technologies, as visitors will see for themselves. We’re really looking forward to meeting our customers, showing them what we are preparing and have to offer, and hearing their feedback. With the help of our partners, we’re determined to expand and deliver solutions that open up new and exciting opportunities across the media landscape in 2015.”

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