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Adobe Creative Cloud and Primetime Take Center Stage

April 9th, 2015 Posted in News Roundup By SVG Staff

Adobe is showcasing advances to its complete lineup of video technologies and services that radically improve how broadcasters, filmmakers and video professionals create, collaborate, deliver, and monetize content across multiple screens.

NAB will mark the first public preview of major updates to Adobe Creative Cloud video tools, including a new color panel in Adobe Premiere Pro CC for instant color corrections and Morph Cut, which easily removes unwanted pauses and jump cuts for a more polished edit sequence as well as new Adobe Character Animator capabilities for Adobe After Effects CC that bring two-dimensional characters to life.

“From planning to playback, Adobe is delivering advanced workflows for every step of the creative journey,” says Steve Warner, vice president, Digital Video and Audio, Adobe. “The industry is switching to Premiere Pro CC and our tightly integrated set of video tools because of the constant stream of innovation coming from our labs. Our move to Creative Cloud, with deeply connected mobile-to-desktop workflows combined with continued innovation in Adobe Primetime ensures our customers have the tools and services to create, deliver and monetize stunning videos, TV shows, films and commercials across any screen faster than ever before.”

In addition, the company is previewing Project “Candy,” a mobile CC Capture app, which is the latest addition to the growing set of Create Cloud enabled mobile apps. It is connected to a user’s Creative Cloud Profile and therefore lets anyone using their smartphone camera capture amazing production quality lighting schemes and then apply them to video footage in Premiere Pro CC.

Innovations like these are driving rapid adoption of the company’s video workflows: recent Premiere Pro converts include the four-time Academy Award winning Coen Brothers, who are currently editing their film, Hail, Caesar!; and director Rhys Thomas and producer Lorne Michaels of Saturday Night Live, with Staten Island Summer, due out in 2015. In addition, MLB Network switched their editing and post-production environment to a complete Creative Cloud workflow.

At NAB, Adobe is announcing significant enhancements to Adobe Primetime, which has emerged as the global leader in powering TV content across screens including over-the-top (OTT) devices such as Apple TV and Roku. Specifically, Adobe is unveiling innovations in video delivery, monetization and personalization to enable new OTT business models for content owners, programmers and pay-TV providers. The company is partnering with service solution providers, including industry pioneer MLBAM, to offer innovative OTT programming for live, linear and video-on-demand services across TVs and screens everywhere. Adobe is working with MLBAM to power live streaming of the Major League Baseball season, providing playback and delivery capabilities for all games. Also, several of MLBAM’s sports, news and entertainment partners have introduced the first direct-to-consumer TV apps leveraging Adobe Primetime technologies. Additionally, Turner Broadcasting is using Adobe Primetime for ad insertion on Apple TV and other OTT devices.

Adobe is also previewing a new configuration for Adobe Anywhere, a collaborative workflow platform that enables distributed teams using products such as Premiere Pro CC and Adobe Prelude CC to work together — utilizing centralized media and shared projects to efficiently shoot, log, edit and finish video productions. Adobe will demonstrate its new solutions at its booth #SL5110, South Hall in the Las Vegas Convention Center April 1316. Adobe professional video and broadcast tools will also be presented at over 100 partner booths throughout the NAB exhibition.

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