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DTS:X Set To Deliver Real-World Sound Experience at NAB 2015

April 9th, 2015 Posted in News Roundup By Ken Kerschbaumer

DTS will be at NAB next week with more details about DTS:X, a technology the company says replicates a real-world sound environment that transports the audience into a new dimension of sound immersion by delivering truly captivating entertainment experiences in the cinema and at home. The technology also provides numerous customization options for cinema and home theater owners.

The company says that unlike existing surround sound systems, DTS:X is not tied to prescribed speaker configurations or a specific number of audio channels. DTS:X adapts to the viewing environment, allowing for a flexible speaker configuration that best fits the viewing space. DTS:X more accurately conveys the fluid movement of sound to create a richer entertainment soundscape than has previously been possible by moving sound objects to and through specific locations within – in front of, behind, above and beside the audience, precisely where the mixer placed them.

“DTS:X is built on the foundation of providing an open, adaptable solution for content creators, cinemas and homes to fulfill our goal of bringing immersive audio to as many people around the world as possible,” says Jon Kirchner, chairman and CEO of DTS. “Until recently, sound in movie theaters and in our homes has been dictated by a standardized speaker layout. Through the use of object-based audio, DTS:X is able to scale immersive soundtrack presentations across a wide range of playback systems, from efficient to extravagant, while staying true to the content creator’s vision. This approach delivers the most authentic three-dimensional audio experience ever, making the audience feel as if they are in the center of the action.”

The foundation of DTS:X is MDA, DTS’ license fee-free, open platform for creation of object-based immersive audio. MDA gives movie studios unprecedented control over the specific placement, movement and volume of sound objects. The platform also enables sound engineers to “mix once” for both immersive and conventional cinemas in a combined object- and channel-based audio format, allowing content to be easily distributed beyond the theater for streaming, broadcast, optical media and more.

“MDA is DTS’ license fee-free contribution to the professional audio community for mixing and storage of immersive audio content,” says Kirchner. “MDA fits perfectly within today’s production workflow, and a combination of MDA and DTS:X provides a complete end-to-end workflow, from creation to exhibition.”

The DTS:X licensing program in cinema will offer theater owners the opportunity to provide their audience the most compelling, immersive sound experience possible. This can be achieved for almost any room configuration by installing DTS:X-approved equipment and working with the recommended speaker installation guidelines.

To ensure quality and provide flexibility within the DTS:X program, DTS has partnered with industry-leading server, sound rendering and processing companies. GDC Technology, QSC and USL, have developed and made available DTS:X-ready components that process and render MDA files.

DTS is presently working with several major studios and mixing stages in Los Angeles, Northern California and Canada that are evaluating DTS:X. DTS:X content announcements will be made by the studios when ready, in alignment with DTS.