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Burst Heads to NAB on Hot Streak, Boosts Customer Base 75% in Six Months

April 6th, 2015 Posted in News Roundup By Jason Dachman

As mobile-video-technology provider Burst heads to NAB 2015 later this month, the company has announced that it has increased its customer base by 75% over the past six months and continues to accelerate its growth by teaming up with the large-scale media companies, including The Weather Channel, CNBC, Viacom and NESN. Burst enables broadcasters and media companies to seamlessly crowd source user-generated mobile video and deliver content directly into live television systems without requiring consumers to download an app.

Early this year, Burst partnered with NESN, New England’s most-watched sports network, to provide the mobile video platform for its “Brick’s Backyard Rinks” contest, sponsored by Arbella Insurance. Using the Burst technology via a white-labeled app, viewers submitted short videos of their own backyard rinks to NESN for Boston Bruins color analyst Andy Brickley to determine the best in New England. Thanks to Burst, NESN was able to collect the data and easily sort through hundreds of hours of video content. The winning video was announced in February and can be viewed on the NESN website. The Bruins also recently used Burst to encourage fans to send in their own videos to be featured on in-venue signage at games.

With record storms and cold temperatures gripping the country this winter, The Weather Channel tapped Burst to enable viewers to become part of storm stories. Leveraging Burst’s technology platform, The Weather Channel allowed pedestrians, commuters and homeowners to record and share mobile video of their weather-related incidents. Seamlessly integrating with The Weather Channel’s production systems and workflows, Burst gave The Weather Channel a new vehicle to engage with viewers and the ability to incorporate user-generated content (UGC) into its broadcasts.

Celebrating its 10th anniversary in March, CNBC’s Mad Money show, starring Jim Cramer, used Burst to crowdsource fan videos of a favorite story or memory of Jim Cramer and the impact Mad Money has had on their lives. The Burst platform enabled CNBC to engage fans and easily crowdsource videos, manage, review and deliver them to the production team and quickly get them “on air” for everyone to see.

Additionally, Burst partnered with Viacom in November for its second annual “You Oughta Know Live in Concert” at New York City’s Hammerstein Ballroom. The Burst integration not only granted concert-goers the opportunity to have their videos featured on live television, but also provided a one-of-a-kind viewing experience for those tuning in at home—a feat that, until then, has not been possible due to complexities associated with content collection, management, integration and distribution.

“Innovative and disruptive broadcasters are exploring new ways to engage viewers, incorporate mobile into their offerings and address the increasing demands for OTT services,” says Bryant McBride, CEO, Burst. “Burst represents a win-win opportunity for our clients and partners.  We provide a vehicle for broadcasters to curate, manage and share their own and user-generated mobile content.  As these recent projects show, our teams have created incredibly compelling mobile-to-broadcast TV moments, and we look forward to partnering with these and other innovators throughout the year.”

This swell of activity comes on the heels of a strong 2014 that saw innovative broadcast partnerships with Viacom and VH1, FOX Sports and NESN for fan videos during live Boston Red Sox telecasts.

Burst will be showcasing its mobile-to-broadcast technology at NAB 2015 and its multiple integrations with EVS, the leading provider of live video production systems, at the EVS booth (SL3817).  Burst’s unique integration with EVS’s C-Cast, where C-Cast’s cloud based infrastructure solution connects video content that can be shared instantly via Burst’s social media tools, will be featured.  Other joint integrations, including the BurstOnTV module to the EVS Xfile 3 server where Burst’s mobile video content auto ingests directly to Xfile 3’s playout server, and Burst to Epsio, a new integration where metadata-driven graphics display on top of Burst-generated mobile video in real-time, will be on display at the event.