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NAB Perspectives: The Systems Group’s Mehos on the Importance of a Booth Presence for Integrators

April 13th, 2015 Posted in Headlines By Karen Hogan

It has been a busy year for The Systems Group. The Hoboken, NJ-based systems integrator traveled to Mumbai, India, to build out multiple sports-production studios for Star Sports’ coverage of ICC Cricket World Cup 2015. Closer to home, TSG worked closely with Major League Baseball and the NBA to roll out their respective instant-replay deployments, in conjunction with Evertz. This week, the company set up shop in Las Vegas to meet with customers, pursue new prospects, and soak up the latest technology on the show floor.

SVG caught up with Chris Mehos, founding principal/president of TSG, to discuss why having a booth presence is imperative for systems integrators and what attendees can expect to find at Booth C2617.

What are TSG’s plans for NAB?
We are hosting some ongoing customer meetings; we have ongoing projects, so we have project-status meetings that occur. We have a couple customers making presentations [as well as] prospective new-business presentations. In our booth, we are basically showing all the various services that we offer: planning, budgeting, and technical analysis on the consulting side and a full turnkey-solutions deployment on the integration side.

Unlike the majority of companies that exhibit at NAB, TSG isn’t the type of company to unveil a new product. Why is having a presence at NAB so important for a systems integrator?
It’s two things. Number one, we want our engineers to get the exposure during the four days to all the various vendor offerings, the latest technology plans [and] roadmaps from the major technology vendors. Bringing them all to one place where they can see it all in four days is efficient. And, while we’re gathering that information, we also have our own booth — our own presence — so that customers can come sit with us, discuss our services with us. So it’s efficient, again, because we’ve got the team there. We can cover our sales and customer events, too; our engineers are servicing projects (which are the customers that are visiting us), and they’re attending the various technology conferences so they’re learning at the same time they’re supporting projects. It’s all happening simultaneously over the four days.

What are some of the bigger trends you’re seeing in the systems-integration space, and how is TSG adapting?
Right now, customers that are looking to plan expansions or new facility buildouts are really on the cusp of [figuring out] how far to jump regarding an all-IP–based solution. We’re right in the middle, and so that [requires] analysis: how much, how far into that next generation do you go? What are the risks? What are the costs, benefits? We’re in a kind of interesting time now because anyone that’s planning on doing something has to think of it from a couple different angles. So I think the trend for integration is preparing to adapt to that changing landscape.

And what will you have your eye on at this year’s show?
The Systems Group will be looking at virtual and augmented reality, including audio- and video-over-IP (Dante, AVB), object-based control-system user interfaces, 4K and 8K product releases, metadata-wrangling offerings for mixed-media facilities, and system-agnostic (also known as whole-facility) monitoring and control systems, as well as SMPTE 2022-6.