Asset Management in the Metaverse: Inventive Workflows That Powered Virtual Burning Man

Medici XD Gregg Katano offers a peek at how Burning Man innovated in the metaverse during the pandemic

How does one build and populate a virtual replica of Burning Man that empowers developers of every skill level, embraces the essence of “Burning Man”, and needs to be ready in just two weeks?

In this presentation, Gregg Katano, SVP, Strategic Partnerships & Business Development at Medici XD and former Senior Advisor for Virtual Burning Man shares how Greg Edwards, Co-Founder/Senior Architect devised a template language and the front-end and back-end development that supported over 500 artists, organically grew from less than 100 to over 300 art worlds and generated 1500 hours of live and interactive content in a single week, and brought the Burning Man experience to 100,000 visitors that were displaced in 2020.

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This presentation was hosted at the 2023 SVG Sports Content Management Forum in New York City on July 26, 2023.

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