BBC embraces Adobe Project Primetime for streaming Olympics
The British Broadcasting Corporation (BBC) is one of Adobe’s first broadcast partners to deploy key components of Adobe’s Project Primetime, using it to deliver live video streams and video-on-demand (VOD) content of the London Games across the Web and all major device types.
Adobe describes Project Primetime as the industry’s first fully integrated video-technology platform to deliver seamless viewing experiences for ad-supported TV content across connected devices. Primetime empowers media companies to publish premium videos, insert ads, and measure content across desktops, tablets, smartphones, and connected TVs.
Primetime Simulcast will allow the BBC’s coverage of the Olympics and major sports events to be simultaneously streamed on desktops, smartphones, tablets, and Internet-connected TVs to viewers across the UK. With Primetime Highlights, VOD coverage of key sports moments are quickly created as they happen and immediately published to desktops and connected devices.
“We are thrilled to see Project Primetime come to life at one of the most important sport events that brings the world together,” says David Wadhwani, senior vice president, Digital Media Business, Adobe. “The BBC continues to push the boundaries when it comes to new technologies. With Primetime’s ability to reach almost every device — including PCs, laptops, Android and iOS tablets and smartphones, as well as connected TVs — Adobe will help bring BBC’s coverage of the Olympics to the broadest possible audience.”
Primetime Simulcast leverages the latest Adobe Media Server technology to take live broadcast feeds of all sports competitions and simultaneously deliver them across devices via desktop Web browsers and mobile apps and browsers as well as Internet-connected TVs. Viewers will be able to watch the global sports event on tablets, smartphones, and Internet-connected TVs for the first time in history.
Primetime Highlights enables the broadcaster to create and deliver VOD coverage of live events in real time using a single workflow that reaches the audience across multiple screens. VOD coverage can be delivered instantly — making content more timely and less expensive to produce to reach the widest audience in the UK. Clips are offered across all major platforms, including Android and iOS devices and Internet-connected TVs. Primetime Highlights enables a viewing experience that is smooth and comparable to traditional TV broadcasts.