NeuLion Technology Leveraged to Stream Olympics in China
NeuLion and China Network Television (CNTV), a new media agency of CCTV, announced the first-ever launch of a new premium HD streaming service in China for the 2012 Olympics. As the official Internet/mobile platform distribution entity of the 2012 London Olympics, CNTV has the exclusive new media distribution rights in Mainland China and the territory of Macao.
By leveraging NeuLion’s TVE (Television Everywhere) technology and Video Platform infrastructure inside of China, CNTV and NeuLion will deliver over 5,600 hours of live HD Olympic coverage, including a 24/7 live channel from CCTV and daily live event coverage of nine Olympic sports, to Chinese consumers on their PC and mobile devices.
CNTV will distribute and broadcast the Olympic Games via its brand new service “5+” and will be the only media in the world which covers all 5,600 hours of events for this Olympic Games. CNTV 5+ VIP is China’s first sports media platform that integrates the content of the number one Chinese sports TV platform, CCTV5, with exclusive distribution rights for 80% of the new media intellectual property resources that cover the top sporting events.
CNTV 5+ VIP will offer Chinese consumers a new premium, interactive, high quality service for the 2012 Olympics, at a time when Chinese consumers are looking for better quality on the Internet. The first ever premium service in China for the Olympics will offer Olympic fans a one-of-kind digital experience that will include:
- Real Time live event and linear channel broadcasts
- Enhanced DVR and Playback controls
- “In Game Highlights” and stats delivered instantly to consumers
- Premium HD access on PC and mobile devices
“The 2012 Olympic Games will be the first real digital Olympic Games and will be a new milestone for digital media to participate in the World’s largest gathering,” said WenBin Wang, general manager of CNTV. “The development of new technology and the evolution of media platforms make the London Olympics a great new media venue. We’re committed to providing our CNTV viewers and Olympic fans with the most engaging and interactive Olympics experience possible with CNTV 5+ VIP. Our partnership with NeuLion helps us create a leading digital experience for our viewers. The interest in the Olympics here in China is big and our audience will be very excited by the first premium HD digital service CNTV and NeuLion have created for our Olympics fans.”
China’s consumer market, forecasted to become the second largest in the world by 2015, continues to grow at a rapid rate. Both Chinese and foreign companies are exploring new ways to keep up as the market evolves. CNTV and NeuLion have positioned the CNTV 5+ VIP premium service to take advantage of the expanding Chinese marketplace.
“We’re thrilled by the opportunity to showcase our best of breed technology in China. The sheer size and potential to expand new digital services in China is enormous. We are fortunate to have such a great partnership with CNTV and we are excited about our new premium HD service for the Olympics.” said Nancy Li, CEO of NeuLion. “Our technology and video infrastructure in China represents a strong foundation for other content owners interested in leveraging the opportunities here in China.”