Genesis Networks fiber infrastructure has been chosen by Telefónica Sistemas Audiovisuales Madrid (TSA Madrid) to transmit a package of programming via the SKY Italia satellite platform to TSA viewers in Europe. 

"In our business, we're often presented with opportunities that require us to act quickly in order to reach new markets and expand our service offerings," said Joaquin Ramos Hernandez, broadcast manager, TSA Madrid. "Genesis Networks provided a complete, end-to-end solution that allowed us to meet very aggressive deadlines for service delivery." 

Genesis Networks provides a full-time fiber connection that provides local connectivity for TSA in Madrid via a simplex fiber connection to the Genesis Networks POP in Rome, where content is uploaded to the SKY Italia platform for NDS encryption. From there, the content is carried back to TSA Madrid via a Genesis Networks fiber connection for distribution to European audiences. Genesis Networks provides all required video and audio transmission hardware, as well as 24/7 monitoring and technical support from its network operations center. 

"Every day, the Genesis Networks fiber infrastructure is providing a more reliable, secure, and high-quality alternative for media companies such as TSA Madrid, who are looking to expand their service offerings to broader audiences and geographies," said Tatiana Zbarsky, project manager of Genesis Networks UK. "TSA Madrid is an excellent example of the complementary roles that fiber and satellite technology can play for advanced content delivery."