Arena Media Networks lands four more MLB parks
Apr 14, 2008 - 6:36:28 PM

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Arena Media Networks (AMN) opened the 2008 Major-League-Baseball season by announcing the successful expansion of its high-impact out-of-home advertising to four new ballparks: Nationals Park (Washington D.C.), Turner Field (Atlanta), Great American Ballpark (Cincinnati) and Tropicana Field (Tampa/St. Petersburg). AMN now has a presence in 34 venues nationwide—including 21 of the 30 Major-League Baseball parks—and reaches over 90 million passionate fans.  

AMN has revolutionized the way advertising is traditionally consumed in sports and entertainment venues by strategically placing 50-inch HD flat-panel displays in high-traffic areas where fans congregate, including concession lines, ticket windows, escalator banks and souvenir shops. For each venue, AMN develops an in-house television network that displays customized, visually appealing and eye-catching content which compliment traditional methods of advertising that have been used at ballparks for more than a century.  

“Arena Media Networks compliments the cutting-edge and modern approach we’ve taken at Nationals Park,” said Tod Rosensweig, vice president of corporate partnerships for the Washington Nationals. “Its digital displays are easy to read and offer a unique and impactful messaging opportunity for our partners. We also use it to promote our own upcoming special events and ticket specials.”  

Like the other AMN venues, the stadiums in Washington D.C., Atlanta, Cincinnati and Tampa/St. Petersburg will share ad revenue with AMN and will offer advertisers 25 to 35 screens in high-traffic concourse areas. AMN’s unique technology offers a customizable platform that is flexible depending on where, when, and how long the advertiser wants its messages to be displayed.  

“This is a win-win situation for venues and teams,” said Art Williams, founder and CEO of Arena Media Networks. “They reap the benefits of our ad revenue while the advertiser gets its product in front of its targeted audience in an environment where fans are more open to information.”   

AMN’s current roster of advertisers includes Toyota, Geico, Verizon Wireless, KIA, Heineken, Metro PCS and Miller.  




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