A Web Shift in the Way Advertisers Seek Clicks
Apr 21, 2008 - 10:57:59 AM

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So far, the threat of a recession has not slowed the migration of ad dollars to the Internet. But as the New York Times reports, the slowing economy might be changing where those ad dollars are being spent. Increasingly, marketers are looking to ad networks, which sell display advertising across groups of Web sites. Some networks offer targeted advertising while others include sites that focus on one subject, like sports. Read the full story here.


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