NHL Network Online drives record traffic to NHL.com
Apr 23, 2008 - 12:31:45 PM

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The new NHL Network Online, a broadband media experience that launched on April 9, is driving record traffic to NHL.COM. 

“Along with amazing Stanley Cup Playoffs action, the NHL Network Online is successfully keeping our avid fans engaged and active since end of the regular-season,” said John Collins, the NHL’s Senior Executive Vice President of Business and Media.  

In the two weeks since its April 9 launch, the NHL Network Online has attracted 75 percent more page views as compared to NHL.TV, the site of the NHL’s legacy video platform, during the two weeks prior to the launch.  

For the week of April 13, the NHL Network Online attracted 7 million page views, the highest weekly total at NHL.TV for the entire season. From the week of April 6 to the week of April 13, NHL.COM experienced a 196 percent week-to-week increase in the growth of unique visitors as compared to the same period last year.



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