Video streaming from the workplace dominated NCAA March Madness traffic, according to Nielsen Online, a service of The Nielsen Company. A remarkable 92 percent of video viewers at NCAASports.com streamed content at work, where they viewed 80 percent of the site’s overall streams, accounting for 74 percent of all time spent viewing video at the site.

Table 1: At Work Online Video Viewing at NCAASports.com in March ( U.S., Home and Work)

Source: Nielsen Online, VideoCensus

Managers will be relieved to know that – relative to other streaming sites – at-work viewers were nearly three times more likely to watch videos on NCAASports.com at lunchtime, between 12p.m. – 2p.m., than any other time of day.

“Through NCAASports.com, CBS was again able to capitalize on early tournament play by extending its coverage to an audience otherwise inaccessible. The decision to offer all games and not black-out games being aired in-market was sure to increase viewer satisfaction,” said Michael Pond, media analyst for Nielsen Online. “On average, at-work viewers spent nearly two hours streaming at NCAASports.com in March, the second highest time spent per viewer at work among sites with video content. Moreover, the average stream length was eight minutes, which is more than three times the overall average stream length for the month.”