Comcast
SportsNet has announced Troy Ewanchyna as the Network’s new senior director of digital
media. Ewanchyna will oversee the development of Comcast SportsNet’s strategy
to expand the digital presence of the Comcast SportsNet family of networks to
new multimedia platforms. Ewanchyna will report to Russ Chandler, Comcast SportsNet
senior vice president of business development.
Ewanchyna
brings 14 years of business development and marketing experience in sports,
media and new technology to Comcast SportsNet. Most recently, he served as
director of new media business development for the National Hockey League,
responsible for the NHL’s league-wide strategy for online content
distribution. From 2002 to 2006 he served as senior manager for business
operations for the NHL Network, overseeing day-to-day operations for the
channel, including advertising, programming, production and distribution
personnel.
“
Troy will be a valuable addition to the Comcast SportsNet
team as we further extend our brand and content onto emerging media platforms,”
Chandler said.
Fans turn to Comcast SportsNet first for the best television coverage of their
hometown teams, and
Troy
will develop new opportunities for growth as we extend that experience to
digital media.”