Burst Media Launches RealGM Sports Ad Network
Apr 29, 2008 - 2:21:48 PM

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Burst Media, a provider of advertising representation, services, and technology to independent Web publishers, has announced a partnership with RealGM.com to launch the RealGM Sports Network, an online advertising network for advertisers looking to reach sports enthusiasts. The network, built on the Burst AdConductor platform, will be anchored by RealGM.com and supplemented with 30 hand-picked sites that cater to fans of college and professional sports.

The RealGM Network will give brand advertisers a new opportunity to reach sports fans by targeting specific content in three sub-networks - the RealGM College Football Network, RealGM Pro Football Network and the RealGM College Basketball Network.

"We chose Burst because we know it is the network most capable of aligning our content with other high-quality sports fan sites, " said Todd Essman, Chief Operating Officer of RealGM. " No other network has Burst 's experience and success managing complex publisher relationships, a critical component in securing the trust of brand advertisers. Together we will reach a broad audience and deliver an experience that benefits both the advertiser and the consumer. "

The RealGM Sports Network will provide publishers in the network with greater access to an expert sales team with deep advertiser relationships. For advertisers, the network provides an easy solution to reach valuable college and pro football fans in a single online media buy.



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