NBC Universal Sunday said its coverage of the Beijing Summer Olympics
attracted more than 211 million viewers through the first 16 days,
eclipsing the 1996 Summer Olympics in Atlanta as the most-watched event
in U.S. television history. The Beijing Olympics 16-day average primetime viewership is 27.7
million, 11 percent ahead of Athens in 2004 (24.9 million). Read the full story here.
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