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Desktopbox, was awarded the “Top Innovation Award” from Television
Broadcast magazine at the NAB 2007 convention held in
Industry
professionals nominate products or technologies to receive Television Broadcast
Top Innovation Award. The editorial team of Television Broadcast selects award
recipients by unanimous decision. The award is presented in recognition of
“Technology Insight for the Bottom Line,” as award winners demonstrate a
successful combination of innovative technical achievement with workflow and
cost efficiencies.
“We’re
thrilled to have received the Top Innovation award from the prestigious
Television Broadcast magazine,” said Mike Church, president of Desktopbox. “We
see a huge potential for our technology within the broadcast market, and are
extremely encouraged by this recognition.”
Desktopbox’s
“simul-streamcasting” creates a two-screen interactive TV model where
broadcasters and producers can send Web-based URLs synchronized with a
television or radio program to viewers’ Internet browsers. The web experience
that Desktopbox produces compliments a television production. During the show,
consumers access specific URLs to get relevant, supplemental data. A viewer
watching an awards show, for example, could select a URL can that links to a
particular actor’s award history or filmography. Even radio experiences can be
enhanced by play lists, lyrics, and CD ordering information. Viewers can
access the data live during the show; or on-demand from their Personal Video
Recorders (PVRs), Video on Demand (VoD) servers, and DVDs. Desktopbox live systems
create media convergence in an engaging environment.
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