Harris Corporation’s OSi-Traffic inventory management and
accounting solution is now being used by more than 650
U.S. broadcast
stations. OSi-Traffic is a fully integrated solution, offering traffic, sales
and accounting capability.
In the last calendar year alone, 23 new broadcast
organizations acquired the OSi-Traffic solution. These new customers range from
large-station groups and networks, to large-market, middle-market and
small-market stations.
Harris OSi-Traffic includes accounting, sales and reporting
components to help customers keep their expenses low and operate more
efficiently. Operations are streamlined through a central database. The system
provides users with the ability to leverage a relational database that
coordinates the demands of multiple stations, with multiple channels, operating
in a consolidated environment.
"Broadcasters want a scalable, upgradeable traffic
system that will serve them well into the future," said Tim Thorsteinson,
president of Harris Broadcast Communications.
"With OSi-Traffic, our customers now have a system that
provides tight control over every aspect of their group-wide traffic operations
and the tools to run a more efficient, more profitable operation. Our customers
are constantly ahead of the technological curve, thanks to new features such as
notifications, BXF integration with automation, and the ability to work with
non-traditional revenue streams."
Broadcast organizations that signed OSi-Traffic deals during
the last calendar year include Allbritton Communications Company, AccuWeather,
Inc., Catamount Broadcast Group, Citadel Communications Corp., CN8, The Comcast
Network, Cox Broadcasting, Delmarva Broadcast Service, EchoStar Communications Corp., The Inspiration
Network, Nexstar Broadcasting Group, Pappas Telecasting Companies, Retirement Living TV, Signal Media of Arkansas , Sunbeam Television Corp. , VTN (Victory Television
Network) , Young Broadcasting, Inc. , University of Alabama (WVUA-TV,
Tuscaloosa),
Sunbelt Media (KTLM-TV, Rio Grande City, Texas), Louisiana Broadcasting
(WBRZ-TV, Baton Rouge), Channel 6, Inc. (KCEN-TV, Temple, Texas ), Mobile
Video Tapes (KRGV-TV, Weslaco, Texas), Total Christian Television,
and Chambers Communications Corp.