The Los Angeles Memorial Coliseum Commission (LAMCC) and the University of Southern California (USC) signed a deal that will keep USC at the Coliseum for another 47 years. As part of the agreement, naming rights to the Coliseum will be sold to help generate more than $100 million in improvements to the historic landmark.

Improvements to the Coliseum will focus primarily on enhancing the fan experience. The Coliseum will see many new improvements including a new video board, more public restrooms, more concession stands, new seats, and new locker rooms. Work on the improvements will begin immediately with major work to be performed during the off-season to avoid interruptions to USC games at the Coliseum.