Pixel Power will highlight three critical application areas master control solutions, automated news graphics, and sports and live production at NAB.

Pixel Power an innovator of graphics-oriented master control solutions is helping individual and multichannel environments streamline their branding and promo operations. New solution configurations using Pixel Power's Clarity 3000 HD and SD character generator, LogoVision channel branding system and Pixel Promo DJ software deliver graphics that automatically tailor themselves on the fly, eliminating complex racks of cascaded "black boxes" in favor of flexible, multifunction systems that adapt to changing requirements.

Pixel Power is also expanding the capability of master control by bringing the power of flexibility of its advanced graphics systems to bear on the new challenges facing master control operations. Leveraging its unique Control Toolbox development environment, Pixel Power is developing exclusive, application-specific control interfaces that enable master control operators to easily manage LogoVision and Clarity branding, promo and specialty graphic functions. A variety of control surfaces, including familiar master control-style touch screens and graphical user interfaces can be quickly built to easily customize the systems to any workflow, while reducing complexity and resource usage.

Pixel Power branding and promotion solutions integrate advanced functionality such as audio embedding, Dolby E and AC 3 support, squeezebacks, delay compensation, as well as built-in support for video clips and alpha and audio, inputs with DVE capability, static and animated fonts, and still graphics all into a single output. The result is a sophisticated platform for world-class branding and promotion operations in any sized facility. Key products for branding and promotion applications include:

LogoVision is Pixel Power's popular, cost effective, compact channel branding device. Installed in a broadcaster's master control environment, LogoVision meets the needs of automated branding applications with available SD and HD support for inserting a wide range of graphics elements. It delivers powerful functionality not previously available in systems at this price point, including multiple clocks, multi-layer static and animated logos, text crawls and support for popular graphics formats. LogoVision is designed with flexible interfaces for seamless integration into any automated master control environment.

Pixel Promo DJ is a unique software application used in conjunction with Clarity character generators and LogoVision branding systems to automate channel branding and promotion. Pixel Promo DJ automatically imports data from the station's traffic system and uses the graphics system to build promotional page sequences based on pre-definied templates. Pixel Promo DJ can manage an entire network of Clarity and/or LogoVision graphics devices to create a highly automated, multi-channel branding solution. Pixel Promo DJ features unique intelligence that enables it to automatically create appropriate graphics sequences for each program junction, adjusting on the fly for changing time requirements.

Pixel Power's proven prowess in the newsroom has made it the solution of choice for broadcasters worldwide and a partner of choice for an increasing list of leading newsroom vendors. At NAB, Pixel Power will highlight integration of Clairty CGs with several of its newest newsroom partners, including Octopus and Dalet. With years of MOS-based integration to its credit, Pixel Power is being chosen as the graphics platform for building newsrooms with modern workflow to meet the growing demand for HD news broadcasts. Pixel Power will highlight the compelling HD graphics of leading US news operations as part of its NAB displays and demonstrations.

Pixel Power will be showing the first advanced real-time 3D graphics that are accessible by all CG operators - not just high-cost "specialists". Gone are the support budget overruns, lenghty renders and long hours of wrestling with complex systems. Pixel Power delivers 3D that CG operators can use from day one because it was designed to be familiar. Frustrated 3D pioneers, overwhelmed by the struggles of their existing 3D systems, are quietly changing to Pixel Power for 3D graphics.

Pixel Power 3D graphics even transform, automatically, based on real-time data sources and automation triggers for maximum visual impact and fluidity. As the score changes, so does the graphic. At NAB 2008, Pixel Power will be working with leading, industry-standard data aggregators to highlight this capability.

The reduced complexity means that changes can be made on the fly to meet any last minute requirement during live production. It also means that the Pixel Power hardware platform has been designed to survive the demands of use on the road. For the first time, advanced, real-time 3D capability can leave the studio and be deployed in trucks.