TNT’s coverage of All-Star 2008 (Feb. 15-17) delivered double-digit growth in key demos for the 2008 NBA All-Star Game, NBA All-Star Saturday Night and the T-Mobile Rookie Challenge and Youth Jam, according to Nielsen Media Research’s fast nationals. For its three nights of coverage, the network averaged 3,270,000 homes, 1,662,000 P18-34, 2,822,000, P18-49 and 2,382,000 P25-54. Additionally, 3.2 million people went online to see exclusive broadband content at TNT NBA Overtime, Turner’s broadband channel hosted by Michael Bivins, and fans text voted for the first time for the All-Star Game MVP (Cleveland Cavaliers forward LeBron James) and 2008 Sprite Slam Dunk champion (Orlando Magic center Dwight Howard).   

“TNT’s 17 hours of NBA All-Star 2008 programming, more than 100 hours of broadband coverage on TNT NBA Overtime, and the inaugural use of text messaging  to help determine the NBA All-Star Game MVP and Slam Dunk champion clearly resonated with fans on a multitude of platforms,” said David Levy, president of Turner Broadcasting Sales, Inc. and Turner Sports. “Turner Sports and the NBA have always prided themselves on cutting edge innovation and this weekend’s successful event showcased our partnership’s ability to aggregate and produce sporting events on a variety of mediums.”