GlobeCast has extended its relationship with IEC in Sports in an exclusive deal to provide the sports marketing agency with contribution and distribution services until December 2009, bringing the relationship up to the 10 year mark.

As part of the deal, more than 3,000 hours of live programming from more than 250 sporting events will be distributed worldwide each year via GlobeCast’s content delivery network, with facilities on offer including downlink, uplink, capacity, encoding and encryption as well as station facilities.

GlobeCast is also responsible for the European and Asian distribution of IEC’s four weekly television productions – World of Athletics, World of Tennis, FINA Aquatics World and Road to Beijing. The 26-minute magazine shows are distributed via satellite from GlobeCast’s London Technical Operations Centre at Brookmans Park where the signals are encrypted and uplinked to a number of different satellites covering Europe, Asia, Africa and the Americas. 

As the official television agent for a number of leading sports governing bodies including the world swimming association (FINA), International Volleyball Federation (FIVB), International Table Tennis Federation (ITTF) and Badminton World Federation (BWF), IEC is one of the fastest growing sports agencies in the world, supplying feeds of sporting events to broadcasters across the globe, including major broadcasters NBC, TV Globo, CCTV, Fuji Television, PCCW, Al-Jazeera and Eurosport to name just a few.