From sportsvideo.org

Research Reports
Third Annual Sports & Technology Research Study
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Mar 3, 2008 - 3:50:47 PM

The Sports Video Group and the Consumer Electronics Association has released the third-annual “Sports & Technology Research Survey, highlighting the power that sports content has as both a driver of HD set sales as well as other new technologies.  The survey includes our exclusive 2008 Super Bowl Briefing as well as new data about consumer online sports viewing behavior.

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