Together with its content partners CBS Mobile, ESPN Mobile TV and FOX
Mobile, MediaFLO will continue to provide live coverage of many of the top
ranked men's college basketball match-ups for the rest of the 2008 season, including
championship games across all major conferences. Additionally, MediaFLO
"MediaFLO USA is changing the way sports fans watch sporting events by giving them the flexibility to watch the biggest games and tournaments of the year with stunning video and audio quality, right from the convenience of their mobile phones," said Gina Lombardi, president, MediaFLO USA. "With a compelling lineup of some of the most highly anticipated big-time match-ups of the season, we're excited to give the huge base of college basketball fans a new, innovative way to see the game when they can't be in front of their TVs or live at the event."