Score Media Inc. will offer basketball fans the ability to
watch its exclusive NCAA March Madness coverage free On Demand from Rogers
Personal TV. Starting March 21, action from all 63 tournament games will be available to
digital cable customers after they air on The Score, with select games and
highlights available as early as 24 hours after the live broadcast.
The Score's coverage of NCAA March Madness is a complete cross-platform
experience, featuring extensive coverage of the tournament on television,
online at www.thescore.com/ncaab, up-to-the-minute scores on Score Mobile and
exclusive highlights, previews, and fantasy analysis on Score Mobile Video.
"Last year the Score offered sports fans NCAA March
Madness programming across multiple platforms and the response was great,"
said David Errington, Executive Vice President and Co-COO, Score Media Inc.
"Based on our knowledge, we're aware that viewers are interested in a more
personal experience when watching the tournament and that's why we've developed
our properties across all platforms and partnered with Rogers - ultimately this
allows sports fans more flexibility in terms of being able to catch all the games,
especially ones happening at the same time."
"Every year in the NCAA tournament, something
incredible happens - whether it's a last-second shot or a stunning upset,"
said David Purdy, Vice President, Video Product Management for Rogers Cable
Inc. "Only with On Demand from Rogers can fans go back and watch every
game on their own time, with the ability to fast-forward to the best plays or
rewind and watch the most thrilling moments over again."
On Demand from Rogers Personal TV, available on channel 100,
allows viewers to pick from a library of thousands of movies and shows. It is
easy to use and gives viewers the flexibility to watch programs when it is
convenient for them, with the ability to pause, rewind and fast-forward using
the set top box remote control.