From SportsVideo.org

Marketing gold could be found in Web video

Posted in: HEADLINES

By [unknown placeholder $article.author$]
Apr 8, 2008 - 10:53:24 AM

USA Today reports that more and more professional and semiprofessional producers are starting to create ad-friendly entertainment and news videos expressly for the Web. The goal is to dramatically change people's video-viewing habits — and cash in on a potentially enormous business opportunity. CBS has led the way in independent producer investments, cutting deals with firms including the high school sports site MaxPreps. Read the full story here .