NAB Product News
Chyron gets graphic for Internet
By
Apr 8, 2008 - 11:49:47 AM

Booth: SL3713

The use of 3D Chyron graphics for sports coverage on TV has become a standard, and now NAB 2008 will mark the company’s entry into the world of Web-based graphics production. Chyron Online is a seamless platform for creating, compositing, managing, and distributing graphic content over the Internet. “We are moving Chyron into a completely new environment,” says COO Kevin Prince.

Chyron Online, born out of the acquisition of Axis Graphics, will feature an array of Web-based services, including maps, real-time weather displays, 3D charts, graphs, financial quotes, and a vast toolset for news graphics. It is completely platform-independent and integrates with Chyron’s other broadcast products.

According to Prince, the Internet is moving from a mostly text medium to one where video and a compelling viewer experience are more important. “Online graphics and content shouldn’t mean lower quality,” he says. “It should be fast, dramatic, stunning, and attractive, and therein lies the challenge for the traditional broadcast manufacturer.”

Also look for a 7.0 version of Lyric with adaptive 3D geometry and Adobe XMP metadata support.