NAB Product News
Sony Creative Software feels Blu-ray
By
Apr 10, 2008 - 11:57:44 AM

Booth: SL12413

Sony Creative Software is expected to announce new tools to help support Blu-ray disc production at this year’s NAB convention. Sony Creative Software has also been very focused on integrating its applications with Sony hardware over the past year in an effort to bring Blu-ray into the post-production environment.

At last year’s NAB, Sony Creative Software announced that it was developing a new 64-bit version of its Vegas Pro software to address the greater computing power requirements of HD production workflows. Sony Creative Software will be providing more information on the 64-bit version of the Vegas Pro software set to ship later this year at its user event to be held at the LVCC the evening of Monday, April 14 at 6:30 pm.

Les Stroud, creator and host of the popular “Survivorman” series on Discovery Channel will be giving the keynote speech at the event. Attendees are encouraged to register on the Sony Creative Software website as space is limited. Stroud will also be on hand in the Sony booth (SL12413) on Tuesday, April 15 at 11 am and 3 pm. Sign up to attend at www.thefullhd.com

 “It’s always been our goal to make it as easy as possible for the editor to focus on telling a story, rather than investing in working through the technology used to express their narratives,” says David Chaimson, vice president of marketing for Sony Creative Software. “With Sony Creative Software’s focus on supporting tapeless workflows and integrating as much as possible with Sony hardware, we’ve been working throughout the year to help Vegas Pro users concentrate on what they do best: Telling great tales through the visual medium.”