NAB Product News
Technicolor Makes Splash At NAB
By
Apr 10, 2008 - 12:54:54 PM

Booth: SL106

Technicolor hits the NAB show floor nearing its 100th anniversary, proving that longevity doesn’t necessarily translate to being stuck in the past. Since the early part of the millennia Technicolor has invested heavily in digital technologies as it looks to the future and serving the future needs of a Hollywood and TV community that increasingly looks to digital media in all its forms.

“Today the transformation is complete with digital service offerings from the on-location acquisition of content, through production and visual effects, to managing that content for its owners to delivery to the consumer, whether that is 'packaged' or electronic distribution,” says Kathy Standage, Technicolor Content Services VP, sales, cable and sports markets. “We are a global company with more than 30 facilities all over the world.”

Standage says the global presence makes Technicolor a partner that can deliver from the creation of content through to the consumer distribution of the contents' final form, a creation-to-consumer capability she says is unmatched in the market today. “We can handle any content in any format imaginable today or into the future and deliver it to any location,” she adds.