NAB Event News
Pixel Power Clarity brings 3D graphics to CG ops
By
Apr 16, 2008 - 9:04:30 AM

By Carl Lindemann
 
Pixel Power’s new Clarity 3D add-on for its Clarity 3000 and 5000 broadcast graphics systems is intended to make real-time 3D graphics just part of the job for character-generator pros. Ease of use and aiming squarely at the vast mid market opens doors that remain locked for high end systems that can do more – but only for a specialized few.

“Clarity 3D is immediately accessible, which is crucial for gaining acceptance in the mobile production market,” says company President Pete Challinger. “This is also reliable, which is a crucial concern in the mobile market.”

According to Challinger, Clarity 3D also has a unique capability that sets it apart from the field. It automatically transforms 3D graphics objects in real-time responding to live external data sources.  For example, sports scores are instantly taken up into the objects creating an eye-catching representation of the information.

What does it take to gain the mindspace of graphics pros committed to other systems?

“Of course we understand the hard work ahead to gain widespread acceptance for this, but there is an opportunity now for a simple, robust offering with such advanced capabilities,” said Challinger.

The new module adds a premium of about $10k to the existing Clarity 3000/5000 package.

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