CBS: 46% of TV Audience Watch Network's Shows Online

CBS has provided more evidence to support the theory that streaming full-length episodes of prime-time series is additive for broadcast networks and does little to threaten TV viewing. According to a new report issued by CBS Interactive, Mediaweek reports, less than half of the network’s online audience primarily views their favorite shows online, and most say that the wide availability of these shows across the Internet does not impact their TV viewing. Read the full story here.