Assisting Collegiate Athletics Grow through New Media

As the use of broadband video continues to grow exponentially and the cost of HD production equipment continues to fall, the same question is facing every collegiate athletic conference: “How do we take advantage of new video production and distribution technologies to enhance the brand of our schools and drive athletic department revenues?” The Sports Video Group, in association with Collegiate Images, ESPNU, CBS College Sports Television, the Horizon League, and the Broadcast Education Association (BEA), is tackling this question and more with the launch of a new website this summer, SVGU.org. SVG Editorial Director Ken Kerschbaumer explains the new initiative in the latest edition of the Collegiate Images Commissioners' Report.