IBC 2008
came to a close today, with final attendance figures topping the 47,000 mark, a
record number of industry folk. Restaurants and bars seemed to back up the
numbers, as crowds were the norm.
So what
was the final buzz? What trends did the show hint at? Here’s a quick wrap-up:
3D HD,
for both cinema and TV, is definitely in the sights of industry executives. Post-production
tools from Quantel, display technologies from Philips eliminate the need to
wear glasses, and the fact that 23 3D HD movies are in production are all one
needs to know that it is coming and coming fast ... Meanwhile, mobile video,
all the rage in years past at IBC, seems to be a technology hunting for a
market. The technology works, but business models continue to be grappled with.
Of course, the biggest challenge is that mobile video needs a “perfect storm”
of events for consumers to REALLY want it. First, the consumer needs to be
outside of viewing range of a regular TV set (harder and harder as sets hit
public spaces, bars, and restaurants). Second, the consumer needs to be free from
having to focus on other things, like driving, conversing, or reading. And
third, consumers need to be able to receive a signal (which makes tuning in on
a subway or plane out of the question). So that basically leaves three places
where it makes sense: sitting in a waiting room, sitting in an airport, and
sitting in the backseat of a car. That isn’t quite enough to drive
subscriptions of $15 and up. ...
That said,
good old-fashioned HDTV is still popular, but now increasing efficiencies in
transmission via technology like DVB-T2 (with 50% gains over DVB) and Dirac
(the BBC tech referred to elsewhere on the blog) make it cheaper and, more
important, better.
So what
should Europeans expect in 2009? More HD channels, more interest in 3D HD, and,
possibly, more interest in mobile TV.
Let’s
check back next September and see how it all shakes out!