Mike Kelley Joins Ensequence

Ensequence, the interactive video company, announced the appointment of Mike Kelley as vice president, business development. Based in New York, Kelley will be focused on providing leading-edge interactive video programming, media sponsorships and advertising to networks, sports leagues, content owners and corporate advertisers.

"Ensequence works with the largest global brands, sports and entertainment entities to bring groundbreaking interactive experiences to consumers," said Dalen Harrison, Ensequence CEO. "We're pleased to have Mike join the team because he brings such a unique understanding of the intersection of content and brands across media channels to the company, coupled with extensive global brand and media expertise."

Throughout his career, Kelley has focused on digital media strategy and sales, sponsorship planning and promotional execution. He was formerly senior vice president of marketing and business development with the Bonham Group, working with large brand sponsors and properties on overall marketing strategy and ROI analysis. His clients included AMD, Chase and NASCAR. During his tenure as a partner at Striker Marketing Group, his clients included Sony/BMG Entertainment, P&G, Motorola, McDonald's, AOL, College Sports Television (CSTV), ABC Networks, Glaceau/Vitamin Water, WNBA and Versus. At Relay Sponsorship and Event Marketing, a division of Publicis Groupe, Kelley served as vice president/managing director and developed sports and entertainment partnerships for Coke, General Motors, Kraft, Allstate, Canon and Sony Music.

Kelley previously served as director of marketing at Yahoo!, where he managed all consumer marketing programs for the media and entertainment division. At Yahoo!, Kelley worked closely with content development and sales to build integrated offline and online marketing solutions for Fortune 500 advertisers. His partners included the NBA, Sony Music, ABC, FOX, FIFA World Cup, Reuters, New York Times, Sports Illustrated and Travelocity. Prior to Yahoo!, Kelley worked at MasterCard as director of sponsorship marketing, where he managed global partnerships with various sports and entertainment properties.